‘New Year, New You’ and other Cringey Clichés…

With the internet currently filled with ‘New Year, New You’ and other clichéd mottos, it may have got you thinking about the year ahead. According to a survey by human resource firm Investors in People, one in four UK workers are unhappy in their jobs, with many opting for freelance roles that may be free from some of the stress but can get just a little bit lonely…

Not to get too deep, but at The Source we believe happiness and success go hand in hand. We’re firm believers in a work-life balance, with flexibility and the freedom to manage your own time. Whilst you absolutely get this with freelancing, you miss out on agency life and all the positives that come with it. Not only do we have some pretty inspiring brainstorming sessions (sorry not sorry), but you also get the security of a team behind you, some great, and at times curious, office chat, as well as a whole new bunch of friends to play with.

So, lucky for you, we’re hiring! We’ve had some amazing client wins over the last few months so we’re on the lookout for PR Assistants, Junior Account Executives and Senior Account Executives, all with a great attitude, a penchant for spelling and grammar and an ability to bring some really great ideas to the table.

Think 2018 could be your year? Send your CV or request the full job specification by emailing laura@thesourcepartnership.com.

Three Clients Nominated for Cheshire Business Awards 2017

It’s an exciting day in The Source offices today with not one, not even two, but THREE of our clients being nominated for the prestigious Trinity Mirror Cheshire Business Awards 2017.

We love an award entry at The Source and don’t mind us if we say we’re pretty good at it. Of course, it helps that our amazing clients have plenty to shout about! The Chester Grosvenor hotel, The Ice Cream Farm and Text Local have been nominated for the Employer of the Year award, the Innovation and Enterprise Award and the Business of the Year award (over 50 employees) respectively.

The awards recognise excellence, innovation and achievement across the Cheshire region. With a staggering 48% increase in entries this year, we’d like to congratulate our clients for getting to this stage, as it was a particularly competitive shortlisting process!

The awards ceremony will be held at Chester Cathedral on Friday 6th October. For more information, visit http://www.eventsnorthwest.co.uk/cheshire-business-awards/.

The Power of Social Media

Social media has the power and the ability to change the world. It’s a broad claim, but the proof is in the figures; our good friends at Clicky Media have calculated that 92.6% of the 65 million UK population have internet access and over half of the population are active on social media sites – and this is just the UK, so imagine the numbers on a global scale! Social platforms are continuously developing; we have gone from basic status sharing sites to ones which are now inundated with gifs, memes, user-generated content and ‘reactions’, all of which keep internet users engaged and ‘tuned in’ to the events of the wider world.

Whilst it may seem impossible to change the world with a single click, we beg to differ. Who would have thought that something as simple as tipping a bucket of ice over yourself on social media would be powerful enough to raise over $100m for the ALS Association in just thirty days? The comedic but humane movement reached out to thousands of internet users, and for weeks, our social spaces were overflowing with UGC of people entertaining a mass audience for a better cause. The success of the videos was invaluable – the donations that were made as a result of the challenge funded research that successfully identified a new gene associated with the disease.

In 2014, the hashtag #NoMakeUpSelfie started trending. The hashtag followed an influx of women posting bare-faced selfies, encouraging their friends to do the same by nominating them and asking them to donate £5 to Cancer Research once their selfie had been shared. The most amazing aspect of the campaign is not the content, but its origin. The campaign wasn’t started by Cancer Research, but by a single member of the public. The hashtag then caught on, social media worked its magic, and before we knew it, £8m had been raised in one week.

The impressive volume of internet users has proven to do an extreme amount of good, something which has been seen many times in the recent weeks. From pictures, to hashtags and heartfelt statuses, the UK population showed immense support shown for the victims of the attacks and their families. The attacks sent a digital aftershock globally, and not only was it a space for digital grieving, but also for communities to offer a helping hand, with hashtags such as #PrayForManchester and #RoomsForManchester trending, offering those caught up and stranded in the attacks a safe place to hide, eat, drink and sleep.

The true power of social media can never be underestimated – something which we have learnt to appreciate as a PR agency. Social media combined with the power of the people, and the tools available on social platforms can have a global effect and truly make a difference to lives. At The Source, we’re certain that the power of social media will continue to grow and we hope it continues to have such a positive impact on many individuals and businesses.