The Source Wins Red Door PR and Marketing Brief

It’s been an exciting few weeks at The Source HQ, we’ve launched a new interiors store in Chester, experienced a day of Bake-Off fever with Inspired Villages, had a couple client award wins for TIMCo, Barnes Logistics and The Chester Grosvenor, and to top it off, we’ve just been appointed by Red Door to deliver PR, marketing, general campaign and social media support.

 

With bars in Chester, Liverpool and Leeds, Red Door offers exceptional service and extraordinary drinks. Part of the Living Ventures Group, all Red Door bartenders are trained to the highest standard, watched over by the keen eye of Managing Director, Lee Lynch, who has trained many of the best cocktail makers in the region.

 

With many of the team already being extremely familiar with the brand… and its cocktails(!), we are more than excited to be partnering with Red Door. Our main focus will be developing their PR and marketing strategy to raise the profile of the individual bars, support any new openings and generally increase awareness within both the consumer and trade markets.

 

If you’re looking for effective PR and marketing support that delivers results, why not get in touch? We work with a broad range of clients and can work alongside you to create an effective strategy that gets you noticed. Give us a call on 01829 720 789 or drop a line to enquiries@thesourcepartnership.com.

The Winning Streak Continues! 🎉 Success at the Marketing Cheshire Annual Tourism Awards

The Winning Streak Continues! 🎉 Success at the Marketing Cheshire Annual Tourism Awards

If we do say so ourselves, we’re a dab hand at writing a winning award entry here at The Source and making sure our clients get the recognition they deserve for their incredible achievements and accolades. Once again, it’s paid off, with three clients receiving awards and high commendations at the Marketing Cheshire Annual Tourism Awards.

On 23rd November, we attended the ceremony at the historic Chester Racecourse along with over 300 tourism representatives. The awards celebrated a diverse variety of businesses that contribute to Cheshire’s thriving visitor economy, which was worth £3.3 billion and employed over 42,000 people in 2016.

Combermere Abbey won the coveted Boutique Accommodation of the Year award for their newly-restored North Wing, which offers luxury B&B accommodation overlooking the vast estate. The Chester Grosvenor and FREEDOME parks also received high commendations, for the Outstanding Customer Service award and Small Visitor Attraction of the Year award respectively.

 

Along with the recent successes at the Cheshire Business Awards, which saw The Ice Cream Farm scooping the Innovation and Enterprise award and The Chester Grosvenor winning the Employer of the Year award, it’s safe to say that it’s been a fantastic few weeks for our clients! We’re delighted that they’ve been recognised for their achievements are are amongst the most respected businesses in the region.

Now, onto the next award…

 

Client Awards: TIMco Wins Big at NBG Awards

One of our longest standing clients, TIMco have had an incredibly successful awards season so far scooping not one or even two, but three award wins at the NBG Awards 14th November at a Gala Dinner in the Exhibition Centre, Liverpool.

 

TIMco was awarded the titles of ‘Brand of the Year’ and ‘Supplier of the Year’ in the Painting, Decorating, Ironmongery, Hardware, Electricals & Fixings Category for the fifth consecutive year. Sales Director at TIMco, Simon Rance, was also named as runner up in the ‘Account Manager of the Year’ category for his excellent service and support of customers.

 

TIMco has also been nominated as ‘Supplier of the Year’ by Builder’s Merchant News in their Awards for Excellence. Which are due to take place on Friday 24th November.

 

There’s no doubt that awards can seriously boost a business’ reputation amongst customers and competitors, but they can also involve a difficult and arduous process of forms! If you’d like to learn more about how we can help draft and enter award entries on your behalf, send us an email: enquiries@thesourcepartnership.com.

 

Emojis – More Than Meets The 👁

The task of connecting with the Millenial market is getting harder and harder as young people become savvier about brand messages and stunts. But their love of emojis is showing no sign of slowing down – but proceed with caution: as the symbols have grown in variety, so have their meanings…

 

💅

The nail painting emoji evolved quickly to suggest far more than touching up colour. Now this symbol is used to portray defiant nonchalance: something’s happened that the writer should care about, but they just don’t.

 

From offering any form of self-indulgent services to promoting your brand image as light-hearted but self-assured, most businesses can use this emoji to emphasise a message of being carefree and putting yourself first, no matter what others might think.

 

💃

Few people could have predicted the popularity of the simply named ‘woman dancing’.

 

The dancing woman emoji become the symbol to be used as a marker for social occasions – from nights out, to a quiet one in the pub, to a night in, the dancing woman was used to show enthusiasm. For businesses looking to promote a bold brand message or generate excitement for offers, the dancing women is perfect.

 

🐍

The background: after years of feuds and make ups, Kim Kardashian proved Taylor Swift lied to the media about a supposed lyric approval request from Kanye West, after she released videos of the exchange.

 

Within minutes of it being released, every single one of Taylor’s Instagram updates were flooded with comments using the snake emoji – to the point that she actually had to contact Instagram to block the symbol from her account. The snake has become synonymous with Taylor and her damaged reputation. Used correctly, businesses can ironically engage with the famous incident.

 

The world of emojis is deep and complex – and, most importantly, constantly evolving; to make sure you stay ahead, get in touch with our team today!

Ready, set…bake! The Great British Bake Off’s Howard Middleton comes to Inspired Villages.

With this year’s Great British Bake Off finale drawing in a whopping 6.5 million viewers, it’s safe to say that Britain is still in the midst of a Bake-Off fever! On Tuesday 24th October, fans of the much-loved show were in for a treat when former series 4 contestant, Howard Middleton, demonstrated his best bakes for the festive season ahead at Inspired Villages, Tattenhall.

Inspired residents and locals alike were invited to Eric’s restaurant on-site to watch the Bake-Off star rustle up a delicious array of Christmas delights, including a clementine and almond cake and frangipane mince pies with a ‘cherry berry’ mincemeat. As well as receiving some top baking tips, the audience were left entertained by Howard’s hilarious anecdotes from the nation’s favourite baking TV series, including the infamous ‘custard-gate’ incident.

The Source were approached by Inspired to raise the profile of their Tattenhall scheme and create a comprehensive plan of PR, marketing and event activity to communicate the quality of lifestyle, facilities and accommodation offered at the retirement village, as well as involve the wider community. We devised the Bake-Off event to acquaint locals in the area with Inspired, create positive regional press coverage and raise Inspired’s profile as a state-of-the-art retirement village with an exciting programme of events.

The proof of the pudding was in the full house of guests, extensive regional coverage, as well as a great deal of fun and laughter had by all.

For more information on organising events and getting your business noticed, please get in touch on 01829 720 789 or email info@thesourcepartnership.com.

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Store Dubbed Mini IKEA Arrives in Chester to Record-Breaking Queues

Interiors fans, brace yourselves… Last week we helped Danish brand, Søstrene Grene, open their Chester store in the Grosvenor Shopping Centre. The homewares brand is famed for its huge product range; from quirky kitchen accessories and sumptuous soft furnishings to stylish ceramics at affordable prices.

Approached by Søstrene for our extensive experience in the retail sector, knowledge of the region (and perhaps for our penchant for everything Scandi), we held an exclusive VIP launch event on Thursday, 19th October, followed by an official public opening on Friday, 20th.

Only the second store in the country, there is little or no knowledge of the brand in the UK and so we were tasked with not only increasing brand awareness regionally, but we also introduced national press to the cult-homewares business.

Our launch campaign included working closely with the Danish team to compile social media content, as well as securing press coverage in local and regional press, which resulted in Søstrene Grene featuring in a huge variety of regional publications.   We also worked with a local radio station to increase brand awareness and drive traffic to the VIP and official openings.

Over 100 people attended the VIP launch event, including regional press and bloggers, as well as a wide demographic of guests, who all enjoyed fizz and canapes from local bar and restaurant, The Botanist whilst browsing the store.

For the public launch the following day, there were hundreds of eager shoppers wanting to get in on the action, with queues through Grosvenor Shopping Centre and into the street, which hasn’t been seen in the centre for many years.

For more information on launch events or introducing brands into the UK, please get in touch on 01829 720789 or email info@thesourcepartnership.com.

Awards Season

It’s that time of the year again where, if we’re not drafting award entries, we’re getting all dressed up, attending ceremonies and watching our clients win some amazing awards!

On Friday, 6th October we attended The Cheshire Business Awards at the very beautiful Chester Cathedral.  The awards welcomed some of the most respected businesses in the region, demonstrating the exceptionally high level of quality competition that Cheshire boasts. We’re extremely proud to say that The Ice Cream Farm scooped the Innovation & Enterprise Award for their continuous development of the tourist attraction and success of their wholesale brand.

The Chester Grosvenor beat off competition from the likes of Chester Zoo to win the coveted, Employer of the Year award for their fantastic employee initiatives and dedication to their team’s development. Needless to say, our table had a great night!

We waited with bated breath earlier in the week as the shortlist for the Marketing Cheshire Awards were released and we’re very proud to say that out of seven entries submitted for four clients, all seven were successful! We’d like to wish The Ice Cream Farm, The Chester Grosvenor, Freedome and Comberemere Abbey the very best of luck. The Source is also up for an award- Best Tourism Marketing Project for our safety campaign with Freedome, so fingers crossed!

The GIF that keeps on GIF-ing!

This year the GIF celebrated its 25th birthday and stands as one of the longest reigning elements on the world wide web. Originally presenting itself in small animated icons throughout the 90s and transitioning through a bold and glittery Myspace phase, the GIF today has evolved into a repetitive looped sequence mainly extracted from television or movie clips.

Think Obama mic dropping, the waving bear, Kanye cracking a smile, Jennifer Lawrence tripping on the red carpet, GIFs are taking the internet by storm and they haven’t gone unnoticed.

Facebook and Twitter both got on board during the last two years integrating GIF buttons for users to get GIF-happy! Now when you scroll through your newsfeed, they have become impossible to ignore – advertising, demonstrating, reacting, entertaining – you name it, the GIF will cover it!

But why the GIF and why now?

We are living at a time where almost everything is available to us instantly. Gone are the days of dial-up connections and buffering videos, the GIF will start immediately with no need to even press play. Internet users are met with a continuous loop of a message, moment or advertisement whether they wanted to see it or not.

On top of this, the nature of GIFs means they are only a few seconds long so their message is conveyed instantaneously. Ad Week described them as “a moving picture telling the story of the moment better than either a photo or video ever could.” Content often gets lost within a lengthy video where as a GIF gets to the point directly and there’s no qualms if you missed it the first time because it will repeat itself over and over and over again. In fact, based on Ad Week’s data, GIFs typically generate seven times the views and engagement of a video from the same event. Hard evidence that the GIF must be onto something good.

While they are great for comedic value, GIFs also serve a valuable purpose within the world of advertising and marketing. They have been used to showcase products and ideas, advertise events or just to inject some fun into brands and campaigns. Take our client Kirsty’s for example… We have created a variety of playful and branded sequences for her to share across social media, which successfully engage viewers while also reiterating the brand name and encouraging product sales.

The GIF continues to expand across social media and is now moving into the top of web searches, where we are witnessing the introduction of sponsored brands’ GIFs. Despite its 25 year milestone, it has stood the test of time and according to Digimind, “far from falling into disuse, the GIF has actually mutated and become a medium in itself, an education channel, and of course a communication and marketing tool.”

If you are interested in personalised GIFs to take your business’ social media to the next level, please don’t hesitate to get in touch!

Three Clients Nominated for Cheshire Business Awards 2017

It’s an exciting day in The Source offices today with not one, not even two, but THREE of our clients being nominated for the prestigious Trinity Mirror Cheshire Business Awards 2017.

We love an award entry at The Source and don’t mind us if we say we’re pretty good at it. Of course, it helps that our amazing clients have plenty to shout about! The Chester Grosvenor hotel, The Ice Cream Farm and Text Local have been nominated for the Employer of the Year award, the Innovation and Enterprise Award and the Business of the Year award (over 50 employees) respectively.

The awards recognise excellence, innovation and achievement across the Cheshire region. With a staggering 48% increase in entries this year, we’d like to congratulate our clients for getting to this stage, as it was a particularly competitive shortlisting process!

The awards ceremony will be held at Chester Cathedral on Friday 6th October. For more information, visit http://www.eventsnorthwest.co.uk/cheshire-business-awards/.

2017: The Tact of Advertising the Drink of Diplomacy

Drinks companies constantly produce and push campaigns through various social media platforms and TV channels.  We’re so used to seeing them that we almost become desensitised.  However, in April 2017 campaigns from drinks giants Pepsi and Heineken became hot topics for different reasons.  Both put out issue-driven messages but one took the internet by storm and the other had to be taken down…

 

Heineken’s ‘Worlds Apart’ social experiment reached 13,520,408 views on YouTube with #OpenYourWorld creating a real conversation on Twitter. At the start of the video the question, “Is there more that unites than divides us?” was asked in between short clips of six people describing their views on topical issues such as; Climate Change, LGBT rights and Feminism. By addressing real world issues, Heineken created a campaign that everyday people could relate to, choosing subjects at the forefront of today’s society.

 

In contrast to Heineken, Pepsi took inspiration from the social justice movements Black Lives Matter, yet the campaign was vague and lacked any acknowledgement of real-world issues.  The advert showed a generic protest with a serious looking police officer relaxing when handed a Pepsi by super model, Kendall Jenner.

 

This message was not received well by viewers.  Bernise King, daughter of Martin Luther King tweeted a picture of her father with the caption: “If only Daddy would have known about the power of #Pepsi.” The lack of perspective was put down to the campaign being created in-house in comparison to creative agency input.

 

The question is – Did they create these as PR stunts purposefully taking a gamble on the outcome?  When creating a PR or marketing campaign, every element needs to be dissected and each possible reaction debated to prevent a PR disaster. As the saying goes, ‘There’s no such thing as bad PR’, but careful planning, understanding your audience and preventing the inevitable is all part of the difference between a bad campaign and a truly great one.

 

If you feel your business needs some guidance to create the best PR campaign, get in touch. We are what you need.