Media relations is about engaging with the press, both online and in print, as well as TV, radio and bloggers, making them aware of your business, products, services and key figures. We take the time to collate the most appropriate media list for you, as well as working with our key contacts, with whom we have spent many years building relationships that work. From the creation of press releases and features to industry comments and interviews with key members of the press, we go out of our way to ensure maximum exposure, whether it’s national and regional press or specific trade publications.
The bigger a business gets, the more we feel that key figures need to be getting ‘out there’. This can mean anything from a brief comment on a topical news story that effects your industry or business profiles in key publications, interviews or live commentary. If you’re not used to this sort of thing, we are here to help and guide you, opening doors and making you a ‘voice’ for your industry.
At The Source, we speak to the press all day, every day. All businesses have a story to tell and we help them tell it by developing relationships that matter. We’re here to help and hold your hand, but ultimately we want you to own these relationships in the future. From pitching a news release or feature article and issuing samples to making press aware of the business and key figures in general, we make sure that people are talking about you when it really matters.
There may be many areas of life when you can fly by the seat of your pants, but at The Source, we’re all about a plan! Planning and strategy is key to success and by success, we mean getting your business known in as many places as possible… as long as they’re the right ones. We take the time to get to know your business, the direction that you would like to take and the desired outcome for the work that we will be doing for you. We work out what success looks like and then we make a plan.
Moving online may have changed the face of PR, however, one thing that has remained, and seems to be going nowhere, is the press release. We pinpoint the story, put a structure in place that we know will work, meet deadlines and issue it to a considered list of contacts. Press releases play a key role in our media relations plan, ensuring that we get the stories that matter out to the press that matter.
There are many facets to a business and many areas that can be commented on in relation to what is going on in the wider world. Feature writing can take many forms from the submission of a business profile to comment on how a specific area of your business is changing for the better and how it is effecting the industry that you work in. Working with key contacts, we create articles that people will want to read, in places that they are likely to read them. We also work with a system that allows us to track upcoming features and the deadlines that they are required by, which helps us to plan and ultimately achieve better results.
Making sure that the press can get hold of the information that they need as soon that they need it is vital to gaining maximum exposure. Whether you don’t feel like you have the right resource or skill set to deal with these requests or, your teams are heavily focused on business matters, we are able to offer a 24/7 press office function. We will not only be able to respond quickly to any press queries, but we can also work with you and your teams to provide the best possible information or response.
Sometimes there are just bad days in the office and sometimes there are serious crises, from accidents on site or product faults to a negative social media impact. If you encounter news worthy activity of the wrong sort, it is vital that you have plans in place. We will work with you to develop and execute a plan to protect your reputation to ensure that any unwanted stories are dealt with quickly, professionally and in a positive light.
Awards play a positive role in getting a business known, highlighting the fantastic work that you are doing and opening new doors. As such we feel that they can play an important part in your overall marketing plan. At The Source, we have many years of experience in completing award entries across a broad range of sectors. We will work with you to gather the most important and relevant information, complete the entries for you and submit them to the relevant bodies. Over the years we have been responsible for hundreds of award wins, as well as a few Guinness World Records along the way!
From press trips to Switzerland, lunches at the Danish Embassy, breakfasts at The Ivy, industry event sponsorship and open days. Even if we do say so ourselves, we’re really good at planning an event. Whether its realising your own ideas or coming up with some wild ones of our own, we will make sure that whatever event we are planning for you, all desired outcomes are met and every penny spent is worth its weight.
Creating a campaign that ensures all marketing elements are working together to support each other can be the difference between a good campaign and a great one. We use knowledge, experience and excellent sales skills to ensure that you not only get the biggest bang for your buck, but that you also see visible results. From eShots and newsletters to media relations, media buying, blog writing and social media, we ensure that everything is timely and coordinated.
Advertising has become a key part of the overall strategy. Booking the right adverts in the right places can not only offer you some of the best exposure, it can also give leverage to secure additional editorial in many of the publications. Whether its consumer or trade, in print or online, tube and train poster campaigns or buses and radio, we work with a broad range of media in order to get the best possible campaign and price for you. From a one off booking to a full media campaign, we can recommend the most effective strategy for your business, working to budgets, maximising exposure and obtaining measurable results.
Working with our in house design team, we can create an eye-popping newsletter that is sure to be a coffee table favourite. From the best imagery and topical content to attention-grabbing headlines, if you’re taking the time and spending the money, we want to make sure that your newsletter is doing its job for you.
With the easy availability of photoshop and Adobe packages, everyone fancies themselves as a bit of a designer, but in the way that everyone thinks they can make a good cocktail… Whether you can or you can’t, some things are best left to the professionals. Our extensive database of graphic designers, web developers and coders means that whatever your design requirements we can get the job done well. Our in-house design team means that certain jobs can be turned around quickly and effectively from; adverts, eShots, newsletters and leaflets to banners, gifs and general social media posts.
Content marketing is basically about creating topical content for your target audience that doesn’t make them feel that they are being marketed to. For example, keeping your website fresh and informative not only helps highlight your authority and expertise, it is also great for SEO. Content marketing should always be a part of the process whether its creating topical content for your social media or blogs on your website that open the consumers eyes to industry activities or news. The same goes for feature articles, press releases and even the copy content on your website. We like to make sure that everything that we put ‘out there’ is interesting, topical and newsworthy, otherwise what’s the point?!
The blog as we know it isn’t going anywhere. Not only can it provide interesting and topical content for your website and in turn, customers and possible customers, a blog filled with interesting stuff is also great for your SEO (Search Engine Optimisation) helping Google to put the feelers out in the direction of your website, driving traffic to your site. Topics can be anything from company news to a key story about what is going on in your industry. Where possible, we will link up with other businesses too to maximise exposure, whether it’s in the form of a guest blog or just a mention. The same goes for vlogs, video content posts that can be used throughout your website and social media channels, offering advice, tips, snippets and much more. All this helps to build authority, champion causes and make your businesses one of the louder voices of the industry.
If its not on Instagram did it even happen? This is a quote that you will often hear batted about The Source office. Facebook, Twitter, Instagram, Pinterest, LinkedIn, keeping all of these platforms up to date on a daily or even weekly basis can not only be time consuming but also filling them all with interesting and topical content can be a thankless task. With a client base that means we reach over 1 million people a week, we know our way around and understand what works. From the daily management to content suggestion, we manage and monitor the social media content for nearly all our clients, giving a full breakdown of the month’s activities with what’s worked, what people are talking about and how you can get the most out of the social media channels that you are on.
You can no longer afford to have a mediocre website. Technology is moving at a rate of knots. People want instant access and they want it now. If your website is slow, uninviting and impossible to obtain decent information on, then you will lose any traffic within a millisecond… yes that’s right, not even a second. Added to this the fact that Google has started penalising sites (i.e. moving you further down the Google pages) that aren’t able to adapt well and be seen on mobile phones, if you’re thinking that your site needs a refresh then now is the time to be doing it. We work with talented individuals that will make your site work best for you, look good and generally make you feel like you’re leading the way in your sector.
We’re all aware of the number of times that we press delete on uninteresting newsletters that pop into our inbox, so at The Source, we go out of our way to ensure that just one look at your eNewsletter will leave people wanting more. Our team and in-house designers make sure that we get the most interesting and imaginative content from you, with calls to action and links to more info and then create a design that will make sure delete doesn’t get pressed… unless they’ve read it of course, which they will and then we don’t mind so much.
eShots have become an integral part of the overall marketing strategy. Whether they are being used to highlight products and services, offers and discounts or activities and events, they can be adapted through great imagery and copy to grab the attention of the people that matter. Ensuring that this activity forms part of our overall strategy, these elements can support activity throughout the year and using an online mail delivery service, we can track their success, measuring who has opened them, whether they have clicked through further and even how many times they’ve had a look.
In layman’s terms, when you type whatever it is you want to know about into the search engine, you get a list of results that are relevant to your search. The reason that list gets there is because of search engines finding the most relevant results or information from their search. Search engine optimisation or SEO is the art of enhancing the effectiveness or ‘optimising’ your content to help it get higher up the list than others. There are many ways of doing this, from what you write about and how you write about it to using links in your content. We think long and hard about this so that you don’t have to, and we’re pretty good at writing too!
There are other things that you can be doing, such as Pay Per Click (PPC) or Google advertising. This involves putting a monthly budget together and pushing your site to the top or side of the Google search page. We do cover this too depending on spend, but generally we like to leave this to the experts. Ask us for more information.
We run many digital advertising campaigns alongside print activity that we are doing. Whether its small budget PPC or home page takeovers for consumer or industry publication websites, we make sure that we use the best, most engaging design, with well thought out messages at the best possible price. Whether it’s one off campaigns or long term strategy, we will work with you and the advertisers to ensure that we maximize exposure for your business.