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Store Dubbed Mini IKEA Arrives in Chester to Record-Breaking Queues

Interiors fans, brace yourselves… Last week we helped Danish brand, Søstrene Grene, open their Chester store in the Grosvenor Shopping Centre. The homewares brand is famed for its huge product range; from quirky kitchen accessories and sumptuous soft furnishings to stylish ceramics at affordable prices.

Approached by Søstrene for our extensive experience in the retail sector, knowledge of the region (and perhaps for our penchant for everything Scandi), we held an exclusive VIP launch event on Thursday, 19th October, followed by an official public opening on Friday, 20th.

Only the second store in the country, there is little or no knowledge of the brand in the UK and so we were tasked with not only increasing brand awareness regionally, but we also introduced national press to the cult-homewares business.

Our launch campaign included working closely with the Danish team to compile social media content, as well as securing press coverage in local and regional press, which resulted in Søstrene Grene featuring in a huge variety of regional publications.   We also worked with a local radio station to increase brand awareness and drive traffic to the VIP and official openings.

Over 100 people attended the VIP launch event, including regional press and bloggers, as well as a wide demographic of guests, who all enjoyed fizz and canapes from local bar and restaurant, The Botanist whilst browsing the store.

For the public launch the following day, there were hundreds of eager shoppers wanting to get in on the action, with queues through Grosvenor Shopping Centre and into the street, which hasn’t been seen in the centre for many years.

For more information on launch events or introducing brands into the UK, please get in touch on 01829 720789 or email info@thesourcepartnership.com.

Awards Season

It’s that time of the year again where, if we’re not drafting award entries, we’re getting all dressed up, attending ceremonies and watching our clients win some amazing awards!

On Friday, 6th October we attended The Cheshire Business Awards at the very beautiful Chester Cathedral.  The awards welcomed some of the most respected businesses in the region, demonstrating the exceptionally high level of quality competition that Cheshire boasts. We’re extremely proud to say that The Ice Cream Farm scooped the Innovation & Enterprise Award for their continuous development of the tourist attraction and success of their wholesale brand.

The Chester Grosvenor beat off competition from the likes of Chester Zoo to win the coveted, Employer of the Year award for their fantastic employee initiatives and dedication to their team’s development. Needless to say, our table had a great night!

We waited with bated breath earlier in the week as the shortlist for the Marketing Cheshire Awards were released and we’re very proud to say that out of seven entries submitted for four clients, all seven were successful! We’d like to wish The Ice Cream Farm, The Chester Grosvenor, Freedome and Comberemere Abbey the very best of luck. The Source is also up for an award- Best Tourism Marketing Project for our safety campaign with Freedome, so fingers crossed!

WHAT’S BETTER ATTITUDE OR APTITUDE?

Last week I was lucky enough to be invited along to hear ‘The world’s greatest living explorer’, Sir Ranulph Fiennes, speak about his expedition to circumnavigate the globe from pole to pole through the world’s vertical axis.  A truly inspirational man who not only knows a thing or two about exploring, but about picking the right team to succeed.

 

When asked, ‘How did he pick the right people to deliver on his record breaking ambitions?’  it was assumed that he’d go for proven polar explorers, super-fit and mentally tough athletes or expert navigators with a degree in engineering, dentistry and extreme survival.

 

In-fact, from the 800 applications who were willing to work for nothing and with no guarantee for success, he opted for a beer salesman and a butcher.  Neither had any exploration experience, let alone experience of working in some of the harshest climates in the world.

 

The reason behind his thinking was; “You can teach skills but you can’t teach character”.  He picked a team he could work with, trust to get the job done and most importantly had self-motivation to succeed.

 

Here, sitting in the comfort of my own desk, it made me look to see if there are any comparisons or lessons that can be learnt in our own business.  The reality is that there are huge similarities.

 

In the world of PR, communications and consultancy – people buy people.  The work we do is not an exact science but one that is based around people and that continues to evolve and progress.  The best people are those that are natural communicators, adaptable and that build trusted relationships with clients, along with having a common goal and a positive attitude in achieving it.

 

We’re proud of our client retention rates and the results we consistently deliver.  This, in my view, is down to the team and their positive ‘can do’ approach when undertaking the great work that they do.  So, for me it’s attitude over aptitude every day, even if we’re not working in total darkness and at minus -85°F.