Fake News – Can It Be Avoided?

In a world of “he said she said” debates across social media and “click bait” news articles, it’s difficult to know what’s real and what isn’t….

 

Although fake news is not a new concept, it’s now moving up the real news agenda with the help of social media – allowing a story to spread like wildfire within a matter of minutes.  People often say they find out the latest via their trending list on their Twitter page before they’ve even switched on the TV.  We can’t deny that it’s pretty impressive having access to world news at the touch of a button but you can also run into some Chinese whispers along the way.

 

Fake news takes many forms which is why it’s so difficult to monitor.  It ranges from pop-up websites, nation state-sponsored misinformation, social media and parody publications, such as The Daily Mash – well-established before fake news even became an issue.  But following Trump’s move into the Oval Office, the talk of fake news has been widely popular, especially as it’s so regularly used by Trump himself. The word is also set to be added to the next print edition of Collins Dictionary as it’s recently been dubbed as ‘Word of the Year’ – who’d have thought?

 

With the aim of cracking down on fake news sites, internet giants, Google have implemented a “Fact Check” feature for Google News and Google Search, enabling publishers to show a “Fact Check’ tag in their stories.  Google’s criteria separates the type of content pushed out online, distinguishing between fact and fiction, an all-important mission by todays’ standards.  If the criteria aren’t met, Google will simply take the site off Google News and or, it won’t be rewarded with a “Fact Check” tab.

 

If you’re unsure of the legitimacy of a story, the first port of call would be to go to ‘The Source’.  We handle social media on a daily basis and know what to look out for when collating news stories.  Before passing on a story, we make sure to read beyond the headlines and check that ‘The Source’ always backs the claim.

 

Get in touch with our team today to find out how we can assist you in developing your online presence (fake news free)!

 

 

The Source Wins Red Door PR and Marketing Brief

It’s been an exciting few weeks at The Source HQ, we’ve launched a new interiors store in Chester, experienced a day of Bake-Off fever with Inspired Villages, had a couple client award wins for TIMCo, Barnes Logistics and The Chester Grosvenor, and to top it off, we’ve just been appointed by Red Door to deliver PR, marketing, general campaign and social media support.

 

With bars in Chester, Liverpool and Leeds, Red Door offers exceptional service and extraordinary drinks. Part of the Living Ventures Group, all Red Door bartenders are trained to the highest standard, watched over by the keen eye of Managing Director, Lee Lynch, who has trained many of the best cocktail makers in the region.

 

With many of the team already being extremely familiar with the brand… and its cocktails(!), we are more than excited to be partnering with Red Door. Our main focus will be developing their PR and marketing strategy to raise the profile of the individual bars, support any new openings and generally increase awareness within both the consumer and trade markets.

 

If you’re looking for effective PR and marketing support that delivers results, why not get in touch? We work with a broad range of clients and can work alongside you to create an effective strategy that gets you noticed. Give us a call on 01829 720 789 or drop a line to enquiries@thesourcepartnership.com.